I got drunk because Bud supports our troops

The day after the Super Bowl, no matter how good the game, is always a let down for those of us who watch way too much TV sports. It’s a time to look back that we’ve just devoted six months of Sunday afternoons and Monday nights to football (more if we include college ball) -- and there is a lull until the NCAA basketball tournament, then the start of baseball season.

It’s perfect timing that the game is so close to Mardi Gras, then Lent.

Of course, a lot of the post-game reflecting is about commercials. Funny thing about them is the discussion rarely is about how well they communicated anything about the product. That’s old school.

And don’t think too much about what they might be saying. That is, if you enjoy Bud Light, you don’t want to know that a central theme seems to be that if you drink the stuff you’re such a dumb ass you’ll do stupid things for the product -- like get electric shocks from your roommate or jump out of an airplane without a parachute, to name but two.

Bud, of course, played a different card with their ads Sunday, too, the patriotism one. Some polls today voted the Anheuser-Busch’s spot the best one: the one where the soldiers in the airport are greeted by the building applause of other fliers.

What this has to do with beer, I don’t know. I would have liked the ad better if the people handed them brews. I sure as hell would want one after coming back from a war.

Am I supposed to want to drink Bud now, because the brewery made this ad. If I am a Miller man, does that mean I don’t support our troops?

It cost more than $2 million to run a spot in the game. If they support the troops maybe giving this money directly to a veteran’s group, or the VA hospital would have been a better gesture.